Paid Survey Research Companies Guilty of Profiling

Reality is when most people sign up to participate in a paid online survey they either forget or ignore the profile survey.

To understand the importance of a profile survey we need to look at the term time is money. It’s true most people enjoy sharing their opinion on products and services they are interested in or enjoy using. It’s a bigger bonus if they get paid for it. If you don’t complete your personal profile survey companies have no idea what your interests are or what you like. If research companies know something about you and your interests these companies can match your member profile with the different types of surveys they have available based on your interests. Bam! Research companies get information they need you don’t waste time completing uninteresting surveys and best of all everybody gets paid!

What other reason is it important to complete your profile survey? Doing so you really get paid twice! Companies and research firms spend countless hours and millions of dollars developing surveys to better understand their consumers. Completing your profile gets the right survey to the right person saving time and cost for the company. This savings gets passed on to consumers in the form of discounts, coupons or rebates. So in essence you really get paid twice once for completing the survey and again when your purchase the product.

Sending out paid surveys to unqualified panel participants would be like companies asking the magic eight ball, which is more popular MySpace of Facebook; the answer is yes! What does it all mean? Next time you take a dog food survey for money when you don’t own a dog or if you find yourself asking why your not receiving enough paid surveys on a daily basis think back to when you signed up at the paid survey site and ask yourself did I complete my consumer profile?